For the third year in a row, I’ve created a lineup for my fictional, three-day, summer music festival LindsayFest. I started working on this lineup on Monday, January 4, thinking that I’d post it well ahead of the lineup announcement for Coachella and the rest of this year’s festivals. I was certainly wrong about that.
Once upon a time, we had to wait until February or even the spring to find out which artists would be performing at which festivals. Now I wouldn’t be surprised if we get the 2017 Coachella lineup before the end of 2016. But given how competitive the music festival market has become, it makes sense. We know that over the past few years music festivals have gotten bigger, more elaborate and more numerous. By announcing a lineup early, festival promoters are trying to get ahead of their competitors and secure their needed share of people who are willing to dedicate a few hundred dollars and two-three summer days to an event that can be ruined by heavy rain.
I like to think that if LindsayFest were a real festival it would sell well, if not sell out. The lineup above isn’t my personal dream lineup; it’s an attempt at creating something that appeals to enough local music fans that it could cover its multi-million dollar price tag (a price tag that would be much higher this year due to the horrible US exchange rate). And while the focus is music, there would be tons of food and drink options, as well as everything from a craft market to an air conditioner chill-out tent that’s packed with beanbag chairs.
Yes, I’ve put too much thought into this (including the venue: the Flats at Ontario Place as well as possible the Molson Canadian Amphitheatre) but then it is a fun dream to have.